• Experienced and multilingual CRM, customer analytics, and email marketing professional with a proven track record in customer acquisition and retention, loyalty programs, e-commerce, and data-driven marketing.
• Proficient in customer segmentation derived from extensive behavior analysis and rigorous testing to create customized journey messages using multiple channels (email, social media, and applications) to increase customer engagement, drive customer satisfaction, and brand loyalty.
• Successfully designed and implemented world-class email marketing programs for renowned retailers with a significant e-commerce presence.
• Worked on a broad range of large-scale projects in the UK, North and South America, within global reach Fortune 500 companies in the airlines, retail, banking, software, and telecommunications industries.
• Recognized for building and leading high-performance cross-functional teams working in different countries, consistently transforming challenges into business opportunities.
• Proven ability to enhance business processes, meet business objectives and exceed client satisfaction.